Emmanuel Macron announced that roughly 150 brands (and 32 companies) have joined his Fashion Pact at the G7 Summit.

The Fashion Pact will be led by Kering Chair and CEO Francois-Henri Pinault, whose role it is to establish objectives and assemble a "coalition" of brands. The initiative revolves around a shared set of set of science-based objectives that the fashion industry can work towards in order to reduce environmental impact. Objectives include achieving zero greenhouse gas emissions by 2050, focusing on restoring natural ecosystems and the protection of species, and reducing the number of single-use plastics to preserve the oceans.

The project was first announced at the Copenhagen Fashion Summit. There, Pinault stressed the need for the fashion community to choose collaboration over competition and the sharing of resources over exclusivity. "Despite what we're doing," he said, "things are not moving. I'm [confident] we will reach a level that none of us individually could by working alone."

Right after the announcement of the pact, PVH-- which owns Calvin Klein and Tommy Hilfiger-- signed on. Since then, many other brands have joined, including Gucci, Chanel, Alexander McQueen, Prada, Hermes, Burberry, Capri Holdings (Michael Kors's new company, which owns Jimmy Choo and Versace), and Nordstrom. This pact has required signees to make major changes in the way they run their businesses as well as developing significant investments in the initiative. It has made allies out of competitors, uniting some of the biggest names in fashion. Tapestry (which owns Coach and Kate Spade) has joined, despite normally being head to head with Michael Kors.

Stella McCartney has also signed on, despite the fact that she left Kering in 2018 to join rival LVMH. McCartney has proven to be on a fast track compared to a lot of other designers, too. She has based her designs around lowering greenhouse gas emissions by using recycled polyester over virgin plastic and leftover materials in collections. McCartney is currently partnering with Google, where they are working on a data analysis tool which gathers data from brands to quantify environmental impacts. Similarly, Prada has sworn to use only recycled nylon, Zara is shifting to organic and recycled materials. Michael Kors, Gucci and Versace have sworn off the inclusion of fur in their pieces.

This comes at a time when fires continue to destroy the Amazon, which is the largest tropical biome, containing ecosystems ranging from natural savannas to swamps.

Environmental activists have been quick to point out the inconsistencies in LVMH and Kering's hundred-million-dollar donations to restore the Notre Dame Cathedral. Neither Kering nor LVMH have made donations to the Amazon fires. LVMH, which houses Louis Vuitton, Fendi, Celine, Dior and Fenty, has yet to sign on to the Fashion Pact.

Macron has confirmed a $20 million aid package to Brazil and neighboring countries, agreed on by the Group of 7.